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The Nail bar Startup Safari

The Nail Bar

Unique Selling Proposition (USP):
The nail bar is unique not just for its quality of nail art but, it is special 
for its ambience too. It’s themed decoration makes it a more attractive 
place to get a nail paint. They have a unique bar like design, including 
seatings and counter. Also, the lot varieties of designs and precision 
makes it a unique nail salon.

Competitors:
Competitors include other nail paint brands like nail story, The London 
Salon Kolkata, Pony Up Salon, and all the local nail salons.

Target Audiences:
They mainly focus on all age groups of women from teenagers to adults. 
They also focus on working women and fashionista’s who are looking 
forward to enhance their looks and fashion with the help of nailpaint.
Their target customers also includes professionals who are serious 
towards their grooming for

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their career.

Challenges:
Staff training is a major challenge faced by the startup as, maintaining 
the quality of nail art requires highly skilled professionals thus, resulting 
in a challenging situation where, the startup have to seek trained 
professionals or train them into one to keep up with the quality. Also, 
many health hazards may include if the professionals are not trained 
enough like injury to one’s nail.

Solutions:
To solve and cope up with the challenges, the startup have to train their 
staffs into professionals so that, they can face the challenges with their 
experience and knowledge. They can use various methods like special 
trainings and industry expert collab as, experienced can only share the 
solutions to problems they have faced.

Biz Model:
The nail bar follows a service-oriented business model where, a 
customer gets a service in return of a price.