Blog details

Food Bay Startup Safari

Unique Selling Proposition (USP):

Unlike regular street vendors, food bay is a sea themed startup which offers all kind of seafoods in a street food style. What’s unique in this startup is its marine ambience and street vending style. It offers a wide range of seafoods, including rare items like squids and octopus at a budget friendly cost.

Competitors:

Its major competitors include other restaurants which offers seafoods 
like Chowman, Mainland China, Shanghai Flavors of China, Big Boss, 
Golden Joy, etc.

Target Audiences:

The target customers includes customers who prefer a budget friendly 
cafes and restaurants

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for a change of taste. They also target seafood 
lovers as, the food bay’s specialty is seafood.

Challenges:

Supply chain is a big challenge for them as, keeping an affordable and 
budget friendly price comes with a cost i.e. deduction in profit margin.

Solutions:

To solve the problem, they have to choose the best supply chain which will not only reduce their cost but, will also help to maintain their quality and budget friendly offers.

Biz Model:

The food bay follows retailer business model. Where, they offers food, specially seafoods in exchange of a price.